International Data Corporation (IDC), worldwide quarterly media tablet and eReader tracker has released a report on the tablet and eReader sales performance through 2010. iPad led the sales in the tablets category and Amazon’s Kindle won the eReader race.

Q4 2010 saw 10.1 million media tablets being shipped, more than double the 4.5 million shipped in Q3. Though Apple’s market share came down from 93% in Q3 to 73% in Q4, it was way ahead of competition throughout the year. Samsung’s Galaxy Tab was a strong contender in the holiday season, capturing a 17% market share. The season also some regional players join the game. Almost 89% of the shipped units went to United States, Western Europe and Asia/Pacific (excluding Japan) regions.






















